According to the Nielsen marketing and media information company, the second fastest growing health and wellness claim among store brands in 2009 was "Gluten-Free." "GMO-Free" was number one ("News Bites." PCC Sound Consumer, March 2010).

People use the gluten-free diet to treat Celiac disease and related gluten sensitivity and intolerance and dermatitis herpetiformis, as well as autism spectrum disorders. With allergies, food sensitivities, and autism diagnoses on the rise, manufacturers respond to increasing demand by producing more gluten-free food products, including pasta noodles from a variety of alternative sources including grains such as rice and corn, as well as non-grain sources.

Gluten-free noodles from non-grain plant sources have significantly lower carbohydrates than grain-based noodles and are suitable for low-carb, grain-free diets.